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by Joe Mandese
Aegis Group, the London-based agency holding company that began as a Paris-based media-buying service, is about to become part of a Tokyo-based marketing services … Read the whole story
by David Goetzl
In a sort of private-equity realm, IMG has made an investment in the Bloomberg Sports unit that provides analytical tools for teams, broadcasters and … Read the whole story
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by David Goetzl
The major broadcast networks lost a round in their efforts to shutter the Aereo service on copyright infringement grounds. A federal judge denied their … Read the whole story
by Steve McClellan
Aegis Group's Carat has struck a deal for one of the first product-placement deals on commercial TV in the UK. The agreement is with … Read the whole story
by David Goetzl
A Nielsen study commissioned by Sony found that no entertainment or sports content made the top 20 most impactful TV moments. Rather, major news … Read the whole story
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by Erik Sass
Media transactions are slowly but surely migrating online -- where automation and interactivity can yield greater efficiency and transparency that in turn encourages increased … Read the whole story
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by Steve McClellan
While chief executives rely on and value the work of their CFOs and chief information officers, there is a decided lack of confidence on … Read the whole story
by Erik Sass
The Newhouse family, which owns Advance, received a letter signed by more than 70 prominent citizens and representatives of civic groups, asking them to … Read the whole story
by David Goetzl
The Weather Channel is pitching advertisers on a type of bed-to-bed exposure. With a four-platform campaign, advertisers would reach consumers turning on the TV … Read the whole story
COMMENTARY
by Colleen Hill
Taking part in an international festival comprised of 9,000 of the most creative and innovative thinkers of the ad industry makes you see that … Read the whole story