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by Joe Mandese
In a move that will diversify it more aggressively into consumer research and analytics, TiVo has acquired TRA, a television audience researcher that currently … Read the whole story
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by Steve McClellan
Farmers Insurance has selected Omnicom's PHD to handle media planning and buying duties after a formal review that began in the spring. The win … Read the whole story
by Erik Sass
New magazine launches outpaced magazine closures by a substantial margin in the first half of 2012, according to MediaFinder.com. The first six months of … Read the whole story
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by Ed Martin
SAN DIEGO -- For the first time in the six years that I have attended the annual Comic-Con here, television totally trumped movies in … Read the whole story
by Steve McClellan
Millward Brown and Affectiva are expanding their facial recognition technology venture for copy-testing services in emerging ad markets, such as Latin America and Asia-Pacific … Read the whole story
by Steve McClellan
Global brewing giant SABMiller has consolidated its media planning and buying assignment in eight of its major European markets with WPP's MEC. The move … Read the whole story
by David Goetzl
Even as "Breaking Bad" is set to debut, AMC Networks investors don't seem a bit concerned that its carriage dispute with Dish Network could … Read the whole story
by Erik Sass
Leading U.S. condom-makers are stepping up their marketing efforts in a fierce battle for market share. Campaigns from Trojan, Durex and LifeStyles launched efforts … Read the whole story
by David Goetzl
Dealing without Nickelodeon programming as it battles Viacom in a carriage dispute, DirecTV has made a counter-move: launching Disney Junior starting Saturday. Read the whole story
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by Joe Mandese
Taking a play out of his old Interactive Advertising Bureau playbook, Mobile Marketing Association CEO Greg Stuart this morning announced an ambitious initiative to … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
'The Naked Brand' finds that Venn intersection of logic and emotion and invites you to embrace the possibilities. To see it is to want … Read the whole story