by Steve McClellan
Omnicom Group reported a 2.1% gain in revenue for the second quarter to a little more than $3.5 billion, with a 2.8% net income … Read the whole story
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by Erik Sass
QuadrantOne, an online ad platform created by a consortium of newspaper publishers, including Gannett, Hearst, the New York Times Co. and Tribune, is introducing … Read the whole story
by Steve McClellan
Interpublic Group is getting into the printing business, via a strategic partnership struck between its subsidiary corporate trade unit Orion Holdings and print and … Read the whole story
by Wayne Friedman
A slight decline in global consumer confidence data could be a concern to marketers and media platforms. Read the whole story
by Erik Sass
Lee Enterprises, which owns almost 50 daily newspapers, including the 'St. Louis Post-Dispatch' saw total revenues decrease 4.3% to $179 million in the second … Read the whole story
by Wayne Friedman
New smart TV owners are experimenting more with accessing video via the Internet. This year, 56% of smart TV set owners have accessed some … Read the whole story
by David Goetzl
KFC is backing a Comedy Central Web series poking fun at millennials living at home. The restaurant chain will offer five contest winners $12,500 … Read the whole story
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by Steve McClellan
Dentsu America has been awarded the New Orleans Tourism Marketing Corporation marketing agency of record contract for the year 2012-2013. Read the whole story
by Mark Walsh
Two-screen viewing has taken hold. More than half (52%) of adult cell phone owners now use their devices for diversion, engagement or to connect … Read the whole story
by Laurie Sullivan
Mobile marketplace Zaarly launched a tool Tuesday that allows publishers to connect local businesses with consumers looking for goods and services in spontaneous moments. … Read the whole story
COMMENTARY
by
Recently on "The Real Housewives of New York City," (please don't run away -- this is just a hook to allow for a few … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
While the appointment of Marissa Mayer as Yahoo CEO is an interesting one, she's unproven as a chief executive. And there are many areas … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Do advancements in display advertising make advertisers better off today compared to four years ago? As technologies like programmatic buying and native ad units … Read the whole story
COMMENTARY
by Linda Abraham
In January, comScore released a new way to account for the impressions made by digital display advertising, following many of the guidelines laid out … Read the whole story