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by Steve McClellan
The continuing uncertain economic climate in both Europe and the U.S. has led WPP's GroupM to downgrade its global ad spending growth forecast for … Read the whole story
by David Goetzl
Nielsen's overhaul of its local measurement service with set-top-box data and a new code reader will begin rolling out late this year in the … Read the whole story
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by David Goetzl
A slew of Hearst-owned stations were restored in Time Warner Cable homes late Thursday, bringing an end to a standoff that began July 10. … Read the whole story
by Wayne Friedman
The Academy of Televison Arts & Sciences nominated five TV commercials for an Emmy. Included in the mix is Wieden + Kennedy's high-profile and … Read the whole story
by Erik Sass
Radio ratings firm Arbitron scored a big win: It has received accreditation from the Media Rating Council for its Portable People Meter ratings service … Read the whole story
by Wayne Friedman
While desired apps for new smart TV come from the most popular online destinations, such as Netflix, YouTube and Facebook, many consumers are still … Read the whole story
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by Joe Mandese
Publicis' Starcom MediaVest Group once again is the world's largest global media services network, but Omnicom's OMD unit is nipping at its heels. Read the whole story
by Steve McClellan
Omnicom PR shop Fleishman-Hillard today launched a new unit dedicated to helping companies communicate with the world's 1.8 billion Muslim consumers. Based in Malaysia, … Read the whole story
by Erik Sass
Martha Stewart Living Omnimedia has encountered a setback in its strategy to increase revenues through merchandising and retail deals. Read the whole story
by David Goetzl
TNT said the final episodes of "The Closer" will have Lincoln and Hershey as top-line sponsors as the series, which has transformed TNT, gets … Read the whole story
by Joe Mandese
Publicis' Starcom MediaVest Group once again is the world's largest global media services network, but Omnicom's OMD unit is nipping at its heels, according … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
It was really hard to calculate what happened to Marissa Mayer this week. Given all of the press coverage and opining on what she … Read the whole story