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by Joe Mandese
In an effort to accelerate his vision of a "reactive advertising" marketplace in which ads become a form of entertainment content that consumers proactively … Read the whole story
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by Wayne Friedman
NBCUniversal says it has topped the $1 billion mark for TV and digital advertising sales on all its media platforms for the London Summer … Read the whole story
by Steve McClellan
Publicis Groupe's ZenithOptimedia has promoted Dave Penski to the post of U.S. CEO of Zenith, one of the two agencies under the ZO banner. … Read the whole story
by Wayne Friedman
The FCC upheld an early ruling against Comcast Corp. in favor of The Tennis Channel, saying the cable system operator discriminated against the niche-sports … Read the whole story
by Steve McClellan
Consumer healthcare and pharmaceutical giant Johnson & Johnson is conducting a global creative agency consolidation review. J&J spent $2.6 billion on advertising last year, … Read the whole story
by David Goetzl
In a corporate-sibling partnership that could help FremantleMedia build a scripted programming business in the U.S., the production company has inked a first-look deal … Read the whole story
by Erik Sass
The threat of competition from new online audio services like Pandora is forcing the traditional radio industry to close ranks. Salem Communications, which owns … Read the whole story
by David Goetzl
Jon Stewart opted to remain in his anchor "Daily Show" chair, agreeing to a contract extension through 2015. Read the whole story
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by Joe Mandese
As part of its mission to revolutionize the technology Madison Avenue uses to plan, buy and pay the media -- especially digital media -- … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Whichever platform you watch video on, there's a good chance you'll be eating, talking with friends and family or just relaxing. Read the whole story