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by Joe Mandese
Aegis Group, which itself has agreed to be sold to Japan's Dentsu, has been on an acquisitions tear, and this morning announced two new … Read the whole story
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by Steve McClellan
Universal McCann's custom content division -- started a little more than two years ago as a U.S.-focused practice -- now has 35 custom campaign … Read the whole story
by David Goetzl
Yahoo is making a bid to be a pacesetter in media companies' burgeoning emphasis on developing second-screen experiences, where TV viewing content is synced … Read the whole story
by David Goetzl
Politicians who find the prevailing winds blowing against them can now turn to the Weather Channel to build support. The channel is joining many … Read the whole story
by Wayne Friedman
Discovery Communications witnessed steady gains in advertising sales for its U.S. networks in the second quarter. Advertising sales climbed 6% to $387 million -- … Read the whole story
by Steve McClellan
Mark LaNeve, formerly the top marketing executive at General Motors, is joining WPP ad shop Team Detroit as chief operating officer, the agency has … Read the whole story
by Steve McClellan
The Interpublic Group of Companies is hosting an awards program to honor agencies and people within its organization that have made standout efforts on … Read the whole story
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by Wayne Friedman
The third night of competition at the London Summer Olympics scored an average 31.6 million average viewers on the NBC Television Network -- the … Read the whole story
by Gavin O'Malley
Hearst Digital Media will use Sprinklr's tools to help its media properties -- including 'Elle,' 'Cosmopolitan' and 'House Beautiful' -- post across social networks, … Read the whole story
by Erik Sass
Being a digital-only publication isn't saving News Corp.'s tablet-inspired newspaper, The Daily, from some of the trends affecting the print newspaper business: the need … Read the whole story
COMMENTARY
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It was only four years ago to the day -- August 1, 2012 -- that the Great Culture Wars started. Fast-food companies inflamed the … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
With all the shenanigans over in London right now surrounding the Olympic games, it's inevitable that the lives of Londoners and those in towns … Read the whole story