by David Goetzl
BlackArrow hopes to gain a toehold in addressable advertising. The company's new Subscriber Information Service allows cable and other pay-TV operators to deliver targeted … Read the whole story
by Steve McClellan
Publicis Groupe's MediaVest USA has appointed Larry Davis-Swing to the newly created post of senior vice president, analytics director. The appointment is the first … Read the whole story
by Wayne Friedman
For its second-quarter reporting period, Time Warner suffered a bit from its Warner Bros. movie unit, but results from its TV networks continued to … Read the whole story
by Wayne Friedman
Comcast's NBCUniversal broadcast properties had tough second-quarter financial results -- but its cable networks made steady gains. They saw higher advertising sales, as well … Read the whole story
-
by Steve McClellan
Vedant Sampath, the newly appointed chief technology officer at Mediaocean, the ad transaction processor that was created by the merger of Donovan Data Systems … Read the whole story
-
by Erik Sass
Access Sports Media, formerly known as Access 360 Media, has sold Mallvision, its retail-based out-of-home network. The sale (and name change) are part of … Read the whole story
-
by Erik Sass
Total A.H. Belo advertising revenues sank 8%, with display ads down 15% to $21.5 million, preprint revenue down 1% to $20 million, and classifieds … Read the whole story
-
by David Goetzl
After two cycles elsewhere, the Olympics are returning to public broadcaster CBC in Canada. The CBC, which receives government funds and sells advertising, has … Read the whole story
COMMENTARY
by Jeff Einstein
Our addiction to all things media and all things digital has obliterated all common sense and eliminated just about any possibility of separating fact … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
The 2012 Olympics has become a field day for the tablet as second-screening becomes a focus of much attention. Read the whole story