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by Joe Mandese
Influential Wall Street analyst Brian Wieser has downgraded his estimates for U.S. ad expansion this year and through 2017. Describing previous upbeat sentiment as … Read the whole story
by Wayne Friedman
NBC says the London Olympics telecasts were more social than the 2012 Super Bowl, 2012 Grammys, 2012 Oscars, 2012 Golden Globes, and all seven … Read the whole story
by Wayne Friedman
Looking for late-night TV moms? Starting October 1, four-hour, late-night TV programming block NickMom will air on the Nick Jr. channel from 10 p.m. … Read the whole story
by Erik Sass
The Ad Council has joined forces with dental health organizations, ad agencies and children's media for a new public service campaign highlighting the importance … Read the whole story
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by David Goetzl
British satellite operator Sky has launched a service where an iPad app can change channels, as well as pausing and rewinding with taps on … Read the whole story
by Fern Siegel
Noting digital's key role in future success, WPP's GroupM North American CEO Rob Norman has been named chief digital officer for GroupM Global, a … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
This horror story, shocking though it is, began with a simple question: All else being equal, would expensively produced video ads fare better or … Read the whole story
COMMENTARY
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Helen Gurley Brown died Monday, at 90, "though parts of her were considerably younger," as "The New York Times" obit snarked. Even in death, … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Whether consumed while traveling, just before leaving or arriving home, or just after arriving or leaving work, media delivers some segment of the commuting … Read the whole story