by David Goetzl
A Wall Street firm noted that U.S. ad spending in the April-June period was below the first quarter, suggesting that the ad market had … Read the whole story
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by Wayne Friedman
Connected TVs are growing -- 30% of Internet-connected households have some form. And connected TV consumers prefer ad-supported content to paid, ad-free content. Read the whole story
by Steve McClellan
Rep. Todd Akin released a new TV ad today apologizing for his comments over the weekend in which he used the term "legitimate rape," … Read the whole story
by Steve McClellan
John Ross, the retail expert who founded Mediabrands' Shopper Sciences practice two years ago, has left the agency to become EVP of data management … Read the whole story
by David Goetzl
The Outdoor Channel has added one of two senior executives it plans to hire this fall. Fuel TV Senior Vice President Lorey Zlotnick takes … Read the whole story
by Wayne Friedman
ABC is making a major late-night shift with "Jimmy Kimmel Live" swapping the time slots with ABC News "Nightline" -- a move that looks … Read the whole story
by Erik Sass
While digital billboards have run into opposition in other parts of the country, in St. Petersburg the plan is actually being presented as a … Read the whole story
by Mark Walsh
Gannett Co. is acquiring social-media marketing firm Blinq Media to help build out its digital marketing services for brands and agencies. New York-based Blinq … Read the whole story
by Laurie Sullivan
With three months to go until the U.S. presidential elections, political ad spending has already exceeded $500 million, as political candidates rush to target … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
As the trend toward greater consumer control and interaction around messages grows, the number of social contexts increase. Many of the established practices that … Read the whole story