by Steve McClellan
WPP media shop Maxus has created the new post of global chief strategy officer and named Lindsay Pattison to fill it. Pattison will take … Read the whole story
COMMENTARY
by
People tend to complain about being bombarded with nasty advertising during presidential elections, and fighting dirty has been a staple of the cycle since … Read the whole story
by Steve McClellan
Carat, the flagship media agency of London-based Aegis Group, has downgraded its global ad spending forecasts for both 2012 and 2013, estimating that the … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I see that Forbes has released its "World's 100 Most Powerful Women" ranking -- and once again, I was left off. Read the whole story
by Wayne Friedman
TV stations' newscasts reach key voters better than national cable news networks, per the TVB. Local TV early and late TV news programs in … Read the whole story
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by David Goetzl
Elisabeth Murdoch, the founder of the Shine TV studio and daughter of Rupert Murdoch, suggested that News Corp. has landed in its U.K. turmoil … Read the whole story
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by Erik Sass
The Newspaper Association of America unloaded with both barrels on the U.S. Postal Regulatory Commission's decision to strike a deal with Valassis Direct Mail, … Read the whole story
by Steve McClellan
Aegis Group reported first-half revenue of $947 million, up 15% with a 10% profit gain close to $46 million. Aegis' first-half organic revenue growth … Read the whole story
by Erik Sass
A large proportion of young adult magazine readers 18-34 are also using social media, with 91% using Facebook, 61% using YouTube and 40% using … Read the whole story
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by David Goetzl
Cox Communications, the country's third-largest cable operator, is looking to football to score a brand-building touchdown this fall. The company is debuting a "Cox … Read the whole story
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by Wayne Friedman
Summertime ratings have an easy winner so far -- an Olympics-heavy NBC. But looking deeper -- sans the high-rated Olympics programming -- all broadcast … Read the whole story