by Steve McClellan
For advertisers, TV is becoming a lot less about reach, demographics and cost per points and more about brand targets, relevancy and cost per … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
There is continued overall growth in social networking among all adults 18-64. Read the whole story
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by David Goetzl
MillerCoors has four priorities as it looks to navigate the changing media landscape, including broadening its paid media efforts to fall under an "entertainment" … Read the whole story
COMMENTARY
by Jeff Einstein
While digital culture sells information and education as the keys to success and happiness, the truth is quite likely the opposite: Our lives are … Read the whole story
by Wayne Friedman
Local advertising by retailers will grow their online share of marketing -- as well as on TV, radio and local cable by 2016 -- … Read the whole story
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by David Goetzl
CBS CEO Leslie Moonves said the company will ultimately drop its flagship network from Dish Network unless the satellite operator discontinues its Auto Hop … Read the whole story
by Wayne Friedman
Despite all the big brand awareness of the major cable news networks, the TV station community would like you to know that local TV … Read the whole story
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by Steve McClellan
TVB president Steve Lanzano challenges blogger Henry Blodget on his claim that the TV industry is headed for collapse. Read the whole story
by Steve McClellan
Credit Suisse economist Dr. Neal Soss claims that whatever plan is embraced by Congress to address the debt ceiling crisis will have a negative … Read the whole story
by Erik Sass
Liberty Media is increasing its holdings of Sirius XM stock, bringing it closer to owning a controlling stake in the satellite broadcaster, despite vocal … Read the whole story