by Steve McClellan
As it continues to scale up its $3 billion media agency operation, MDC Partners has appointed agency veteran Dene Callas to the new role … Read the whole story
by Erik Sass
The downturn in print media has not spared business-to-business publications, which saw total ad pages fall 8.27% in the first half of 2012 year-over-year. … Read the whole story
by Wayne Friedman
When it comes to not trusting advertising, text ads of mobile phones and online banners fare poorly. Traditional media -- TV, magazines and radios … Read the whole story
by David Goetzl
As the blackout of the CW affiliate in a large portion of the New York market settles into its fifth week, a top Cablevision … Read the whole story
by Erik Sass
Cumulus is bringing its SweetJack daily deal service to 36 new cities around the country, including New York City, Los Angeles, Chicago, Miami and … Read the whole story
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by David Goetzl
After launching its "Enjoy Better" campaign earlier this year, Time Warner Cable has turned to Miami-based La Comunidad to serve as its agency for … Read the whole story
by Wayne Friedman
NBC has struck some initial ratings pay dirt with the premiere of its action-drama "Revolution" -- delivering the best results in three years for … Read the whole story
by Steve McClellan
Shopper marketing specialist on the retail food industry SAI Marketing concludes that there are two main camps of food consumers in the country: food … Read the whole story
by Mark Walsh
The recent report that Apple plans to launch its own Web radio service sent tremors through the online music industry. As the biggest player … Read the whole story
COMMENTARY
by Sue Inkrot
Media buyers handling plans in battleground states are already dealing with issues that other media buyers won't have until the final stretch of political … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
The real impact of digital was less about replacing one set of companies with another, and much more about changing aspects of how those … Read the whole story