by Steve McClellan
While most Americans still believe in the American Dream, it has lost some luster of late. That's one conclusion of a just-issued report by … Read the whole story
by Wayne Friedman
Even in a growing digital age, TV is still the best medium for viewers when it comes to consuming news and information. A Harris … Read the whole story
by Wayne Friedman
Young African-American viewers watch less TV than older African-American baby boomers. Nielsen says those millennials -- age 18-34 -- watch almost two-and-a-half hours less … Read the whole story
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by Steve McClellan
Zoetic has won the top prize in a media startup competition created by GE and the company's media shop OMD -- and its first … Read the whole story
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by Erik Sass
Sirius is moving to strengthen its relationships with carmakers -- now its most important channel for new subscription sales. It is offering additional products, … Read the whole story
by Gavin O'Malley
Riding a wave of interest in "native" ad placements, Sharethrough just debuted a service to help brands distribute less "ad-like" video content across a … Read the whole story
by David Goetzl
Following Univision, lower-profile Hispanic-targeted network Azteca America has signed for Rentrak data. The strategy employed by Rentrak: It recruits one entity in a particular … Read the whole story
COMMENTARY
by Rhonda McLeod
A review of the 2012 election's Hispanic media investment strategy may hold lessons for marketers. Both candidates have shown urgency in reaching the increasingly … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
The quick-service restaurant represents a break in behavior, rather than a point at which behavior thereafter changes. Read the whole story