MediaDailyNews
Monday, October 1, 2012
  • Global Ad Spend Up 2.4%, Biggest Growth In Mideast, Africa

    Global advertising spend picked up still sluggish single-digit growth in the second quarter, with Europe remaining the only region to go lower. Worldwide advertising … Read the whole story

  • ZenithOptimedia: U.S. Ad Forecast Up, Internet And Cable TV Rising

    ZenithOptimedia upgraded its forecast for U.S. spending to nearly $161 billion, an increase of 4.3%. In June it pegged U.S. growth at just 3.6%. … Read the whole story

  • Nielsen, CIMM Team For Digital Video Metrics

    Nielsen will work with the Coalition for Innovative Media Measurement on testing measurement options for digital video use, beginning with how best to track … Read the whole story

  • Mullahy Joins IMS As CEO

    Nancy Mullahy, the former North American CEO at WPP's Neo@Ogilvy, has joined MDC Partners media shop IMS as its new CEO. She succeeds Bob … Read the whole story

  • Magazine Employment Shrinks 29% In 10 Years

    While the decline has not been quite as steep as in the newspaper industry, magazine publishers have shed a substantial number of jobs over … Read the whole story

  • Helzberg Creates 'Revenge'-Inspired Jewelry Line

    National chain Helzberg Diamonds has launched a jewelry line "inspired" by ABC "Revenge." The design uses a "double infinity insignia that has been a … Read the whole story

  • CBS Gets 'Big Bang,' Status Is 'Elementary'

    CBS' revamped schedule on a high-profile night pushed it to the first Thursday night win of the new television season, prevailing over Thursday night … Read the whole story