Getting closer to delivering the holistic media measurement marketers want, Nielsen says it is leveraging its new online measurement service with its TV-based service … Read the whole story

Premier Retail Networks, which operates in-store media channels for major retail chains, including Wal-Mart, Costco and Pathmark, among others, is getting a new name: … Read the whole story

To foster creativity in print advertising, 'USA Today' is asking agencies, nonprofits to submit their ideas for a chance to win $1 million worth … Read the whole story

Some well-known industry pros urged advertising to change its ways or it could kick the bucket. Cindy Gallop, formerly of BBH and now CEO … Read the whole story

Viewers' emotional attachment is a better yardstick of interest than just analyzing TV ratings or even social media results, according to NewMediaMetrics, which puts … Read the whole story

The University of Phoenix and J.C. Penney will serve as top-line backers for the Martha Stewart cooking show launching this week on PBS. Read the whole story