At a Tuesday Advertising Week session, IPG UM's Huw Griffiths talked about UM's effort to create the tools necessary to create workable pay-per-performance compensation … Read the whole story
Love it or leave it. That was the advice offered by former Ogilvy & Mather global CEO Shelly Lazarus to those considering a career … Read the whole story
Looking for the real new TV show winners this season? Look no farther than judging "involvement," which measures online discussion of broadcast shows. Fox's … Read the whole story
Tribune surely knew the ratings PIX-ture would get bad. So far, however, any lost ad dollars caused by the bleeding have not prompted the … Read the whole story
The all-important start of week two of the season gave NBC something to cheer about. It registered another strong performance on Monday from "The … Read the whole story
One hundred and eighty-one new magazines launched In the first nine months of 2012, according to MediaFinder.com, reflecting an optimism that appears to defy … Read the whole story
In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video news audiences … Read the whole story
- COMMENTARY
As the programming landscape becomes more complex, and people consume more content outside the conventional broadcast TV schedules, difficulty in finding programs -- if … Read the whole story
