by David Goetzl
Frustration with client procurement departments interested in driving down fees continues to burn in the ad agency world. A pair of top executives said … Read the whole story
by Erik Sass
'USA Today' is partnering with comScore to guarantee the viewability of online advertising appearing on its Web site, promising greater accountability and transparency for … Read the whole story
by Joe Mandese
If there is a red line delineating the church and state of journalism, some big news publishers have just crossed it -- introducing a … Read the whole story
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by Wayne Friedman
Media transactions have been slowing a bit recently -- but total media volume continues to climb. Berkery Noyes reports total volume sank 5% in … Read the whole story
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by Steve McClellan
On the eve of the first presidential political debate, Interpublic's McCann Erickson unveiled a new study during Advertising Week that shows a "perceived absence … Read the whole story
by Wayne Friedman
While NBC claimed its first prime-time win in almost a decade in broad demos, ABC said it grabbed top results in another important advertising … Read the whole story
by David Goetzl, Steve McClellan
NBCU found that among people consuming Olympic content on a TV and at least one device, 54% engaged in simultaneous viewing. It was not … Read the whole story
by Mark Walsh
The Mobile Marketing Association believes mobile should get 7% of ad budgets; agencies think it's too high. The lack of standardized analytics and ad … Read the whole story
COMMENTARY
by Heather Watson
The following Election 2012 spend analysis shows that the campaigns are sticking with what has worked in the past -- even as consumer habits … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Sport has long been social currency. If you're unable to talk about last night's big game with your friends, you are effectively excluded from … Read the whole story