by Wayne Friedman
Most broadcast networks have seen generally lower viewership for the first two weeks of the season. Also, the average age of network viewers has … Read the whole story
by Steve McClellan
Amusement Park Entertainment, the Interpublic Group-backed branded entertainment agency, has launched a new sports content creation and marketing arm that will enlist athletes to … Read the whole story
by David Goetzl
The joint ABC News/Univision English-language news and lifestyle network targeting Hispanics will be based in Miami, where Univision has a production facility. Univision has … Read the whole story
by David Goetzl
Outdoor Channel said it added 1 million-plus homes last month via deals with Comcast and RCN, pushing its distribution to 39 million. In addition … Read the whole story
by Erik Sass
The Wall Street Journal Digital Network announced that it has launched a branded, private ad exchange called WSJ Audex. The invitation-only exchange allows advertisers … Read the whole story
by Wayne Friedman
With nearly the first month of the TV season completed for syndication, CBS Television Distribution's "Dr. Phil" remains the leading syndication talk show among … Read the whole story
by Gavin O'Malley
U.S. spending on mobile Internet advertising will top all other countries in the world for the first time this year, per eMarketer. Until this … Read the whole story

COMMENTARY
by Mike Bloxham, Op-Ed Contributor
While TV and radio deliver mass reach among active car shoppers, it is digital media that leads the way relative to total adults 18-64. Read the whole story