In a move that could significantly impact the way marketers and agencies value radio in their mixes, Arbitron this morning said it will provide … Read the whole story
Omnicom Group was first out of the gate among agency holding companies disclosing third-quarter earnings, reporting a 1% revenue gain to $3.4 billion versus … Read the whole story
Time-shifting of big broadcast network shows continues to climb, looking at the first weeks of the TV season. Many top 10 TV shows are … Read the whole story
At the Digital Place-Based Advertising Association conference attendees, Alan Schulman, chief creative officer, SapientNitro, said the industry needs to figure out where it best … Read the whole story
Discovery, IMAX and Sony launched their 24/7 3D network last year. Now the trio is pushing ahead with 3net Studios, named for the network, … Read the whole story
WPP's MEC has been selected to handle media chores for LegalZoom, the online legal services provider, the client has confirmed. The incumbent was Interpublic … Read the whole story
Nielsen says "mass affluents," a new segment of wealthy Americans -- those with income-producing assets between $250,000 and $1 million -- represent 11% of … Read the whole story
Traditionally text-focused publishers are increasingly embracing images as anchors for targeted advertising, notes Luminate, a platform that allows publishers to link ads and ecommerce … Read the whole story
