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by Joe Mandese
WPP Group, the largest buyer of media in the world, once again is using its massive leverage to help organize a media marketplace that … Read the whole story
by Wayne Friedman
Now there's something else for pay TV operators to worry about: A new report from ABI Research says nearly 20% of online consumers consider … Read the whole story
by Erik Sass
Among Internet radio listeners, 57% buy products online while listening, 56% research products for future purchase, and 60% visit social networks, according to Parks … Read the whole story
by David Goetzl
As marketers plan their strategies around their Super Bowl ads, research from Visible Measures suggests distributing clips or some other teaser videos online before … Read the whole story
by Wayne Friedman
AMC's "The Walking Dead" on Sunday night has found a fast-moving traditional TV audience and a sprinting social media crowd. "Dead" pulled in a … Read the whole story
by David Goetzl
TV One CEO Wonya Lucas, the former Discovery executive, will leave the network after about 15 months in the top post. Alfred Liggins, the … Read the whole story
by Steve McClellan
From an advertising standpoint mobile's year has yet to come -- the industry is still trying to figure optimal ways for marketers to use … Read the whole story
by Gavin O'Malley
To give female viewers what they most desire, Meredith Corp. has secured a significant content distribution deal with CelebTV, available on DivineCaroline.com. It is … Read the whole story