by David Goetzl
ESPN and Arbitron plan to work together to build more interest in the radio medium, which Arbitron COO Sean Creamer referred to as a … Read the whole story
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by Joe Mandese
WPP this morning released relatively tepid third-quarter results, crying foul and attributing the advertising and media industries' uncertain economic outlook to some waterfowl. Specifically, … Read the whole story
by Steve McClellan
'Forbes' is launching a new brand advertising campaign this month -- its first in five years. The print and online campaign will feature mini-profiles … Read the whole story
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by Joe Mandese
Political advertising is a lot like the weather: People like to complain about it, but nobody ever seems to do anything about it. Now … Read the whole story
by Erik Sass
Titan Air, the new division launched by Titan last year, has won another airport advertising contract -- a five-year deal with John Wayne Airport, … Read the whole story
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by Wayne Friedman
More local news TV promos spots do not mean more viewers for local TV news programs. In looking at the key 25-54 viewers, the … Read the whole story
by Wayne Friedman
Following relatively flat global economic growth, projected TV set sales are also expected to be flat next year -- a slight improvement over 2012. … Read the whole story
by Karl Greenberg
A big roster of major league brands are trying something different with sports: using the Jumbo HD screens at sports venues nationwide as a … Read the whole story
COMMENTARY
by
Pardon me for a minute while I mourn my loss of innocence. It has something to do with a Shakespearean, (or perhaps Arthur Miller-ian) … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
As brands are increasingly becoming content producers themselves, how long will it be before they start to form more strategic alliances with production talent? Read the whole story