by Steve McClellan
Tokyo-based agency holding company Dentsu said in its earnings statement released today that it is seeing weakening demand for advertising in the second half … Read the whole story
by Wayne Friedman
Estimates are that around three-quarters of North American TV homes will have smart, Internet-connected TV sets and/or equipment -- around 87 million of them … Read the whole story
by Wayne Friedman
Nielsen Global AdView Pulse says for the first half of 2012, telecommunications increased spending by 7.9% -- the biggest category gain -- with the … Read the whole story
by David Goetzl
Even as the NFL worries about fans not attending games because the high-definition broadcasts are so compelling, a top league executive said it remains … Read the whole story
by David Goetzl
Disney CEO Bob Iger said he's hopeful the national-TV market will move toward a C7 currency with DVR-enabled viewing on the rise. Iger said … Read the whole story
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by Erik Sass
"The Atlantic" had a record-breaking month online in October, reporting all-time highs in digital traffic and digital advertising, the magazine publisher announced this week. Read the whole story
by David Goetzl
The AMC network is poised for a solid scatter performance in the current quarter with the high ratings for "The Walking Dead," although much … Read the whole story
by Steve McClellan
Smart Technologies has appointed ad agency Gyro to create the company's first global brand campaign. The campaign is expected to kick off in the … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Nate Silver, the nerdy economist and 'New York Times' blogger, apparently used big data algorithms to correctly project the presidential vote in all 50 … Read the whole story