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by Erik Sass
While their numbers vary somewhat, due to the inclusion or exclusion of certain channels, like direct marketing, the figures from Kantar, ZenithOptimedia, Nielsen and … Read the whole story
by Wayne Friedman
Long-term TV viewers and marketers may seek out more digital alternatives when it comes to multi-TV network provider blackouts. They may also force the … Read the whole story
by Wayne Friedman
Big political dollars drove another group of TV stations -- owned by E.W. Scripps -- to strong financial results. Revenues nearly doubled in the … Read the whole story
by Steve McClellan
Havas Worldwide has been selected by the European Central Bank to devise and execute a pan-European creative and multimedia marketing campaign to promote a … Read the whole story
by Steve McClellan
Ratings/research company Nielsen Co. has filed a motion with the New York State Supreme Court to dismiss the nearly $1 billion breach of contract … Read the whole story
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by Joe Mandese
GroupM's MediaCom unit this morning announced five new business wins over the past three months in its Australian offices. The wins, which total about … Read the whole story
by David Goetzl
More than half of the 17 new shows launched this fall on the Big Four networks have been given full-season orders, even with just … Read the whole story
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by Wayne Friedman
CBS resumed its winning ways on Thursday, leading all networks in the key 18-49 demographics -- getting the best of two big reality TV … Read the whole story
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by Joe Mandese
Following an earlier downward revision of his outlook for the major agency holding companies due, in part, to the effects of Hurricane Sandy, an … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The presidential election was an electoral drubbing for the Romney campaign, a repudiation for the Republican Party, a humiliation for Karl Rove and his … Read the whole story
COMMENTARY
by Marge Pistulka
Brands and consumers alike are sighing relief in the aftermath of the 2012 election. Without the constant of paid political ads, the nation's TVs, … Read the whole story