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by Joe Mandese
Nielsen disclosed more about the magnitude of Superstorm Sandy on national and local TV ratings during a "recovery plan" briefing with clients Tuesday morning, … Read the whole story
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by Steve McClellan
Health care giant Johnson & Johnson has retained UM as its media buyer in North America, the client has confirmed. The company spent just … Read the whole story
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by David Goetzl
A Wall Street firm has increased its growth projection for the overall U.S. ad business for 2012, bumping it up from 4.9% to 5.9%. … Read the whole story
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by Erik Sass
Van Wagner Communications, the largest privately held outdoor advertising company in the U.S., is getting even bigger with its acquisition of Fuel Outdoor Holdings. … Read the whole story
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by Steve McClellan
Interpublic Group said today it sold the remaining investment it had in Facebook for $95 million. Last year, it sold half of its investment … Read the whole story
by Erik Sass
David Zinczenko, who helped shape the iconic, typically shirtless 'Men's Health' franchise, is stepping down as editor in chief and leaving publisher Rodale before … Read the whole story
by David Goetzl
When the deal with YES Network closes, News Corp. will start with a 49% stake in the network that carries New York Yankees games. Read the whole story
by Wayne Friedman
The most social buzzed-about new TV shows this year are the ones that won't be around much longer, like "66 Park Avenue" and "Last … Read the whole story
by Steve McClellan
It's time to fasten your seatbelts. At least that's the opinion of Miles Nadal, CEO of advertising and marketing services holding company MDC Partners. … Read the whole story
by David Goetzl
Electus, the multifaceted production entity spearheaded by Ben Silverman, has inked a deal to make several series available on Discovery networks outlets overseas. The … Read the whole story
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by Wayne Friedman
Deep into the November sweeps for TV stations, many top national syndication TV shows picked up the pace in the key local TV advertising … Read the whole story
by Gavin O'Malley
Moving one step closer to taking on Netflix, video service Vdio just launched in private beta in the United States and the United Kingdom. … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Devices like the iPad, Kindle Fire and smartphones have made it possible to watch video wherever and whenever. How we understand viewing behaviors has … Read the whole story