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by Joe Mandese
Digital wunderkind JT Batson, a key player in the formation of media-buying data processor Mediaocean, has joined analog media giant Cumulus Media as chief … Read the whole story
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by Wayne Friedman
American Express says it is launching the largest interactive TV campaign ever with the launch of a branded TV platform, the Amex Channel, expected … Read the whole story
by Wayne Friedman
Many networks claim top results in various categories. NBC's "The Voice" and other new shows like "Revolution" and "Go On" have given the network … Read the whole story
by Erik Sass
November has been a busy month in terms of M&A activity in the outdoor ad marketplace. Most recently, Lamar Advertising Co. has acquired NextMedia … Read the whole story
by Steve McClellan
Given the holiday excesses, the Media Storm agency recently completed a series of programs and activities designed to get staffers to focus more on … Read the whole story
by David Goetzl
ESPN has secured rights to the entire college football playoff system coming into effect in January 2015 as part of a deal running through … Read the whole story
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by Joe Mandese
Just as the holiday movie season kicks into high gear, the cinema ad industry is unveiling its most substantive research to date showing that … Read the whole story
by Wayne Friedman
A Nielsen study shows that kids of all ages want personal TV/video-type products -- and most clamor for the Apple brand-name attached. Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The Big 4 are failing because, as has been obvious for almost a decade, they must fail. Fragmentation and ad avoidance have killed their … Read the whole story
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by The Editor
MEDIA magazine has selected Carat Agency of the Year for 2012, marking the first time the Aegis Media unit has won the prestigious award … Read the whole story