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by Joe Mandese
WPP's Kinetic unit, the world's largest buyer of out-of-home media, has begun serving ads to digital, place-based media outlets via a real-time exchange developed … Read the whole story
by Wayne Friedman
Expect some troubling periods for most traditional U.S. media owners in 2013 -- with new digital media platforms finding more upside. Read the whole story
by Wayne Friedman
OWN's big "Oprah's Next Chapter" interview with Lance Armstrong attracted a broad range of advertisers -- with a heavy dose of messaging for OWN … Read the whole story
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by David Goetzl
New research indicates that M&A activity across the broad marketing landscape could soar this year, particularly for companies with revenues of $50 million-plus. Survey … Read the whole story
by David Goetzl
The Golf Channel has a deal with online game marketer WGT to offer a virtual tour, including an opportunity to "play" such famed courses … Read the whole story
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by Erik Sass
Meredith Corp. has announced ithat it has laid off 60 people across the company's various divisions. According to Meredith, the staff cuts, equal to … Read the whole story
by Steve McClellan
Calling it the largest-scale adaptation of facial coding technology in the industry, Millward said two of its largest clients -- Unilever and The Coca-Cola … Read the whole story
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by Steve McClellan
A new global survey from Havas Worldwide has found that a plurality of respondents (35%) believe that the single greatest societal change agent is … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Lance Armstrong appeared on the Oprah Winfrey Network to explain 20 years of cheating, lying and cruel personal destruction of his truthful critics. Although … Read the whole story