WPP's Kinetic unit, the world's largest buyer of out-of-home media, has begun serving ads to digital, place-based media outlets via a real-time exchange developed … Read the whole story
Expect some troubling periods for most traditional U.S. media owners in 2013 -- with new digital media platforms finding more upside. Read the whole story
OWN's big "Oprah's Next Chapter" interview with Lance Armstrong attracted a broad range of advertisers -- with a heavy dose of messaging for OWN … Read the whole story
New research indicates that M&A activity across the broad marketing landscape could soar this year, particularly for companies with revenues of $50 million-plus. Survey … Read the whole story
The Golf Channel has a deal with online game marketer WGT to offer a virtual tour, including an opportunity to "play" such famed courses … Read the whole story
Meredith Corp. has announced ithat it has laid off 60 people across the company's various divisions. According to Meredith, the staff cuts, equal to … Read the whole story
Calling it the largest-scale adaptation of facial coding technology in the industry, Millward said two of its largest clients -- Unilever and The Coca-Cola … Read the whole story
A new global survey from Havas Worldwide has found that a plurality of respondents (35%) believe that the single greatest societal change agent is … Read the whole story
- COMMENTARY
Lance Armstrong appeared on the Oprah Winfrey Network to explain 20 years of cheating, lying and cruel personal destruction of his truthful critics. Although … Read the whole story
