by Steve McClellan
Interpublic Group's Draftfcb is undergoing a major reorganization, with its media operation shifting to sibling organization Mediabrands. The move, which comes amid a search … Read the whole story
by Wayne Friedman
Viacom had a rough fiscal first-quarter 2013 down 16% in revenue -- mostly due to lower film entertainment results. Its media/TV networks witnessed a … Read the whole story
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by Gavin O'Malley
Some brands advertising during this year's Super Bowl have managed to increase their "impact media value" by more than 1,000%, according to General Sentiment. … Read the whole story
by Steve McClellan
BBDO was the most awarded creative agency network in the world in 2012, according to the Gunn Report, which tracks industry award competitions such … Read the whole story
by David Goetzl
As marketers continue to build anticipation for their Super Bowl spots, Toyota looks to have found resonance with its creative starring Kaley Cuoco of … Read the whole story
by Wayne Friedman
Time Warner Cable's stock took a big hit in connection with its fourth-quarter earnings results -- even as some key metrics continue to show … Read the whole story
by Erik Sass
Real Simple has launched a Weddings channel on its Web site, RealSimple.com. Some of the content will be drawn from Lover.ly, a wedding-focused search … Read the whole story
COMMENTARY
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"Barbara Lippert owes an apology to every single non-black Jamaican for implying that they do not exist!" That's a snippet of one of the … Read the whole story
COMMENTARY
by Scott Hess
The Super Bowl is that singular media event where ads actually share the spotlight, rather than borrow it. Brands are realizing the value of … Read the whole story