Steve Burke, president and chief executive officer of NBCUniversal, said Bonnie Hammer, chairman of NBC Cable Entertainment and Cable Studios, will be running the … Read the whole story
Just months after acquiring Amsterdam-based independent digital agency LBi for $540 million, Publicis is merging it with its flagship digital agency network, Digitas, to … Read the whole story
The close game, where the Baltimore Ravens won over the San Francisco 49ers, pulled in a Nielsen 108 million viewers. The best Super Bowl … Read the whole story
Not wanting to shortchange an advertiser, CBS gave Anheuser-Busch what amounted to a free spot in Sunday's Super Bowl. A Bud Light ad aired … Read the whole story
Omnicom and its marketing technology agency Code Worldwide have asked a New York court to throw out a sex discrimination and harassment lawsuit filed … Read the whole story
While newspaper advertising revenues continue to fall, online paywalls are finally starting to pay off -- judging by their success at Gannett, the country's … Read the whole story
Havas Media has issued a new report about what it calls one of the hottest trends in media and marketing today -- so-called "life … Read the whole story
"Downton Abbey" continues to be super for PBS. The network and station WGBH said Sunday's episode drew a 4.4 household rating using Nielsen overnight … Read the whole story
Arbitron said after talks with the FTC, the two companies "have agreed to voluntarily provide the FTC with additional time" to consider the merger … Read the whole story
The majority of consumers watching the Super Bowl would like to take action on their mobile devices, based on television commercials -- but most … Read the whole story
