by Steve McClellan
WPP's MediaCom has been awarded media planning and buying duties for dairy company Fonterra across the Asia-Pacific and Middle East regions. Fonterra is a … Read the whole story
by David Goetzl
As it looks to offer more products linking ad exposure with consumer behavior, Rentrak has inked a deal with research firm dunnhumby, giving it … Read the whole story
by Steve McClellan
Characterizing the results as "slightly below expectations," Dentsu, the Tokyo-based agency holding company, reported a 6% revenue gain for the first nine months of … Read the whole story
by Wayne Friedman
Belo Corp.'s total advertising spot revenue climbed 15% in the fourth quarter of 2012, with total revenue at $205 million for the period, up … Read the whole story
by Erik Sass
Newspapers and magazines may find the tablet a saving grace with older readers. They have an easier time reading text on tablet computers than … Read the whole story
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by Steve McClellan
Nearly one-third of viewers to the Super Bowl were so taken with commercials during the game that they watched at least one of the … Read the whole story
by Laurie Sullivan
Bing will partner with Fox News to bring an interactive experience to Obama's State of the Union address Tuesday. The platform, Bing Pulse, will … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
'Smithsonian' is a good magazine. The ads are kind of fascinating too. But for a back page, the issue is financed wholly by direct-response … Read the whole story