by Joe Mandese
Reporting on what proved to be a "difficult, uncertain and disappointing" 2012, Publicis chief Maurice Levy this morning cautioned shareholders that 2013 "looks like … Read the whole story
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by Joe Mandese
Nielsen late Wednesday announced a secondary public offering of 35 million shares of common stock, which would be sold by "certain existing shareholders" -- … Read the whole story
by Erik Sass
The parent company of Time Inc. is considering selling a number of big titles, including 'People,' 'InStyle,' and 'Real Simple,' according to 'Fortune' magazine, … Read the whole story
by Steve McClellan
WPP's Maxus has tapped Richard Stokes for the role of global new business and marketing director. Stokes, a 16-year industry veteran, will lead efforts … Read the whole story
by Erik Sass
The National Geographic Channel is riding the wave of interest in all things Lincoln-related with a new "factual drama," "Killing Lincoln." The New York … Read the whole story
by David Goetzl
ABC announced an incomplete list of Academy Award advertisers that includes four marketers that were also in the Super Bowl earlier this month: Coca-Cola, … Read the whole story
by Steve McClellan
Interpublic Group's Orion Holdings has promoted Steve Mueller to president of both NSA Media, the newspaper planning and buying specialist, and Wahlstrom the directory … Read the whole story
by David Goetzl
Comcast CEO Brian Roberts said the company's emphasis on marshaling an array of assets to back a single NBCUniversal initiative is paying off with … Read the whole story
by Wayne Friedman
Getting awareness for one's brand is still a tricky formula. But the most success is coming from a combination of traditional paid media and … Read the whole story
by Wayne Friedman
Some six weeks into midseason, CBS has now risen to a solid first place in key 18-49 viewers among broadcast networks' prime-time programming. The … Read the whole story
COMMENTARY
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It was the lunge seen round the world: Senator Marco Rubio got cottonmouth during his live, televised response to President Obama's State of the … Read the whole story