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by Joe Mandese
Nielsen began informing clients this week that it has officially decided to change the way it defines television to include non-traditional sources of TV … Read the whole story
by Wayne Friedman
Pay-TV cord cutting will be minimal over the next several years. And while traditional TV viewership is in decline, TV will easily remain the … Read the whole story
by Steve McClellan
British Airways has put its global media planning and buying account into review. The incumbent for most of those chores is Publicis Groupe's ZenithOptimedia. … Read the whole story
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by Steve McClellan
Agency holding company MDC Partners crossed the $1 billion revenue mark for the first time in 2012. For the year, revenue was up 14% … Read the whole story
by David Goetzl
Widespread use of apps, Netflix and other functions on smart TVs may be a while away, but the sets are making their way into … Read the whole story
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by Wayne Friedman
Strong advertising gains helped Univision Communications add nearly 10% to its revenue coffers in the fourth quarter 2012. Fourth-quarter revenue climbed 9% to $672 … Read the whole story
by Erik Sass
Dennis Publishing, which owns 'The Week' and 'Mental Floss' in the U.S. and publishes U.K. titles including 'Men's Fitness' and 'Auto Express,' has invested … Read the whole story
by Mark Walsh
Euclid offers a system that allows brick-and-mortar retailers to track consumers' shopping habits via their smartphones. The aim is to give physical retailers access … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Evidon measured sites across the Internet and found the number of web-tracking tags from ad servers, analytics companies, audience-segmenting firms, social networks and sharing … Read the whole story