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by Steve McClellan
Not only was 2012 a "tepid" year growth-wise for the major advertising holding companies, it also became progressively worse with each succeeding quarter. However, … Read the whole story
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by David Goetzl
CBS CEO Leslie Moonves said Monday that a currency switch in the national TV market is "coming right around the corner," referring to a … Read the whole story
by Wayne Friedman
Jeff Bewkes, CEO of Time Warner, does not favor the Netflix streaming model, such as "House of Cards." He prefers the water cooler effect, … Read the whole story
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by Erik Sass
Media General has launched a new marketing and advertising service called Advanced Digital Solutions, the media company announced Monday, allowing advertising clients to target … Read the whole story
by Steve McClellan
Deutsch NY has elevated Anush Prabhu, a partner in the firm, to the newly created post of chief channel planning and investment officer. Read the whole story
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by Wayne Friedman
A survey of top marketers says "accountability" is again their top concern. The ANA will continue to push for accountability through its measurement efforts: … Read the whole story
by Erik Sass
The Hallmark Channel and Meredith Corp. have struck a syndication deal giving the cable TV channel, access to "The Better Show" for its lineup … Read the whole story
by David Goetzl
The owners of the Sportsman Channel are determined to execute a merger with the Outdoor Channel, striking back against a higher buyout offer last … Read the whole story
by Wayne Friedman
Cablevision Systems' big anti-trust lawsuit against Viacom has drawn sharp criticism from Viacom chief executive Philippe Dauman. He said the millions the cabler will … Read the whole story
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by Steve McClellan
WPP has acquired John St., one of Canada's well regarded independent ad agencies. Terms were not disclosed by the holding company, which said the … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
After a qualitative study of its members and "listening to industry perspective," the ANA, in a report published February 12, expressed "no reason to … Read the whole story