During the opening session of this year's Re:think conference, Gayle Fuguitt will come out of retirement as the ARF's new president-CEO, succeeding Bob Baroccci, … Read the whole story
Strong advertising revenue from Olympics and U.S. political ad spending helped deliver a modest U.S. ad gain for 2012 over 2011. There was a … Read the whole story
Consumers with consoles such as PlayStation 3, Wii, and Xbox 360 spent 22% of their overall time in 2012 watching video from video-on-demand services … Read the whole story
Department Store chain Kohl's has selected Publicis Groupe's Zenith to handle media duties. The company spent around $330 million on ads in 2011, according … Read the whole story
Bissell Homecare has launched a new TV and digital ad campaign and a fresh tagline -- "Home To A Deeper Clean." The new slogan … Read the whole story
Alpha Media announced that it is exploring a possible sale of 'Maxim,' the lifestyle magazine and multiplatform media brand targeting young men. Alpha is … Read the whole story
The YES Network is projected to once again lead all regional sports networks (RSNs) in ad revenue this year, but trail six others in … Read the whole story
Coke Zero is turning to Conan O'Brien to add some pop to a March Madness campaign. O'Brien will appear in a spot Sunday during … Read the whole story
Publicis Groupe has acquired Mumbai, India-based digital marketing firm Convonix. It's the fifth agency that the holding company has acquired in the country over … Read the whole story
Q1Media and AdExcite have merged to create a display network that serves video advertisements, regardless of the device or platform. Together, the companies support … Read the whole story
COMMENTARYThe occasion was the launch of 'Can't Buy Me Like,' in which Doug Levy and I outline sweeping changes in commerce that will yield … Read the whole story
