by Steve McClellan
With content becoming more important in the marketing strategies of advertisers, agency holding company WPP has made an investment in SFX Entertainment. The investment … Read the whole story
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by Wayne Friedman
Local advertising revenues will climb slowly over the next four years. Revenues will inch up by a compound annual growth rate of 2.3% through … Read the whole story
by Steve McClellan
ABC's Jimmy Kimmel Live has struck a new one-year deal with Sony Electronics that makes the consumer and professional electronic products marketer the official … Read the whole story
by Wayne Friedman
The mid-size cable network Outdoor Channel had a mixed fourth-quarter earnings period, which comes just after its recently announced sale. Advertising revenue inched up … Read the whole story
by David Goetzl
HGTV and HSN have launched a cross-brand initiative that stretches from t-commerce to original digital content. Under an umbrella HGTV Home Outdoor Living, HGTV … Read the whole story
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by Erik Sass
Zoom Media has partnered with NetPulse, which provides the software that runs most cardio fitness machines, to deliver advertising and content to digital displays … Read the whole story
by David Goetzl
There is at least some evidence showing ESPN is starting to derive more digital traffic from mobile devices than from a PC or laptop. … Read the whole story
by Erik Sass
The McClatchy Co. has partnered with The Poynter Institute on a multi-year program that will deliver journalism training to employees. The professional development initiative … Read the whole story
COMMENTARY
by Gabe Samuels
There have been many "missions" that the ARF aspired to fulfill over the last several decades -- none, however, have been centered around the … Read the whole story
COMMENTARY
by Bob McCurdy
At the 4As conference in New Orleans, a number of speakers referenced the importance of storytelling in advertising and uttered that magic word "agnostic," … Read the whole story