by Steve McClellan
Leah Nosnik Meranus has been named Chief Growth Officer for Initiative U.S., a new position at the agency. It's the first senior management hire … Read the whole story
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by Joe Mandese
While TV will remain advertising's No. 1 medium, digital -- principally online display and search -- will account for one-fifth of all ad spending … Read the whole story
by Wayne Friedman
In many dayparts, local spot is cheaper than buying broadcast network TV scatter commercials. Broadcast network scatter CPMs rose faster from the first quarter … Read the whole story
by Steve McClellan
It didn't take long for Luke Taylor, the new global CEO of DigitasLBi, to begin shaking up the management ranks at the agency network, … Read the whole story
by Wayne Friedman
Moving back somewhat to its roots, Liberty Media will acquire a significant stake in the big cable operator Charter Communications. Liberty Media, led by … Read the whole story
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by Erik Sass
With online radio making inroads in listening habits, especially among younger demographics, NPR is looking to raise awareness among young adults with a new … Read the whole story
by Steve McClellan
CKE Restaurant chains Carl's Jr. and Hardee's are launching a tangy new burger with a whiskey-flavored sauce this week. And the company's ad shop, … Read the whole story
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by David Goetzl
March Madness games on the four networks will be Shazam-able, allowing viewers to check on how they are doing in the office pool and … Read the whole story
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by Gavin O'Malley
Crackle and comScore have entered into a new audience measurement agreement, which is designed to produce unduplicated audience size and demographics across Sony Picture … Read the whole story
COMMENTARY
by Gabe Samuels
China: "a riddle, wrapped in a mystery, inside an enigma"? This phrase -- attributed to Winston Churchill, who was referring to Russia -- appears … Read the whole story