by Steve McClellan
What started out as a promising shopper marketing joint venture between a well-regarded specialist in the field, Mars Advertising, and WPP's global agency network … Read the whole story
by Wayne Friedman
TV-related social media activity does have a relationship to TV ratings. But does it cause TV ratings to climb? There's no proof yet. But … Read the whole story
by Wayne Friedman, Steve McClellan
MillerCoors brands will appear in many TBS and TNT series. Writers for TBS and TNT originals can incorporate a beer, neons, barware, tap-handles and … Read the whole story
by Erik Sass
The 'Los Angeles Times' is up for sale again, and once again L.A. investment mogul Eli Broad is interested. The billionaire philanthropist has partnered … Read the whole story
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by Wayne Friedman
U.S. multichannel video subscribers eked out a small gain in 2012 -- coming from satellite and telco distributors. The three TV distribution platforms added … Read the whole story
by Aaron Baar
If there's any doubt that the balance of power has shifted to consumers (from brands), consider this: more than half of U.S. adults said … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
No communications campaign brief worth its salt omits some kind of definition of emotional tonality. The radio format as a whole delivers listeners in … Read the whole story
COMMENTARY
by Gabe Samuels
In case you are wondering whether and how today's young market researchers are different from you and me, wonder no more! The ARF's Re:think … Read the whole story