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by Joe Mandese
U.S. ad spending expanded 4% during the first two months of 2013 vs. the same period in 2012, according to actual buying data from … Read the whole story
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by Wayne Friedman
TV's advertising scatter market -- to many still an all-important predicator of how the summer upfront marketplace will perform -- has been showing recent … Read the whole story
by Steve McClellan
Ad shop The Richards Group has been dragged into an ongoing court battle between Sony Computer Entertainment and Bridgestone Americas Tire Operations. Sony sued … Read the whole story
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by Steve McClellan
Technology brands are making the most powerful connections with consumers. The "cultural vibrancy" of brands determines how brands are perceived by respondents in terms … Read the whole story
by Wayne Friedman
TV time-shifting -- the activity of consumers and their DVRs -- can be wasteful. About a third (36%) of all worldwide recorded TV content … Read the whole story
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by David Goetzl
With their sport possibly falling out of the Olympics, USA Wrestling and a related advocacy group have launched a campaign looking to garner support … Read the whole story
by David Goetzl
Deborah Norville, the one-time host of NBC's "Today" and an anchor on "Inside Edition," has been named to the Viacom board of directors. The … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
In honor of the new baseball season, here is another edition of Wild Pitches, the semiannual feature featuring publicists and other corporate communicators who … Read the whole story
COMMENTARY
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This Sunday, "Lean In," Sheryl Sandberg's just-published and hotly debated career primer for women, will debut at number one on "The New York Times" … Read the whole story