by Steve McClellan
For consumers of media worldwide, online usage now exceeds offline media consumption. Offline media, such as TV, radio and newspapers still account for the … Read the whole story
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by Joe Mandese
Internet ad spending hit $99 billion in 2012, just shy of the 12-figure mark held by only one other medium -- television -- according … Read the whole story
by Wayne Friedman
The new millennial-targeted cable network from Participant TV, which has a reach of 40 million subscribers, has a name: Pivot. The new network, which … Read the whole story
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by Steve McClellan
Columbus, Ohio-based Nationwide insurance company has put its media agency assignment into review, the company confirmed Wednesday. The company spends $250 million a year … Read the whole story
by Erik Sass
Online ad revenues for platforms associated with broadcast radio stations are forecast to increase from $491 million in 2012 to around $600 million in … Read the whole story
by Steve McClellan
Young creatives at JWT India may have been responsible for creating the series of controversial "bondage" ads ostensibly promoting the trunk room in Ford … Read the whole story
by Wayne Friedman
Although CBS still sat in first place through March 24, competition is heating up -- especially with some high-profile shows like NBC's "The Voice" … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
A path-to-purchase medium is typically thought of with regard to its proximity to the time and place when the consumer makes their choice at … Read the whole story