by Steve McClellan
MediaCom Worldwide has formed a new unit dedicated to international advertisers based in the United States: MediaCom Beyond Borders. It will be headed by … Read the whole story
by Steve McClellan
Interpublic Group's McCann Erickson has been selected as the U.S. Postal Service's agency of record for creative and strategic duties after a formal review. … Read the whole story
by Wayne Friedman
The number of U.S. digital TV users -- those who view at least one TV show per month via the Internet -- will climb … Read the whole story
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by Wayne Friedman
Educationally savvy TV users and TV go together -- but not in the way TV networks and marketers might like. Higher education and income … Read the whole story
by Erik Sass
A total of 27 new magazines launched in the first quarter of 2013, while nine titles closed. New titles launched in the first quarter … Read the whole story
by Fern Siegel
Bravo Media is upping its original shows by 15% -- slating 17 new greenlighted series and 18 returning unscripted shows in development. The cable … Read the whole story
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by Karl Greenberg
It's Rocky Mountain High, as Colorado launches its largest brand campaign: "Making Colorado." The campaign isn't for tourism as much as a pitch for … Read the whole story
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by Gavin O'Malley
NCM Media Networks, best known for its in-theater advertising, has tapped BuddyTV to expand its online and mobile presence. NCM Media Networks will exclusively … Read the whole story
by David Goetzl
The number of Americans who own smartphones and tablets rose substantially this year, while online radio listening and social networking also surged. Pandora looks … Read the whole story