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by Steve McClellan
WPP agency Banner Corp., a specialist in technology marketing and part of Y&R Brands, is being merged into sibling media agency MediaCom. There it … Read the whole story
by Steve McClellan
Nestle's has awarded U.S. media planning and buying duties -- both traditional and digital -- to WPP's GroupM after a review. Nestle said the … Read the whole story
by Wayne Friedman
Although Nickelodeon ratings have stabilized, the kids cable sector has been hit with some lower advertising in a key area. There has been a … Read the whole story
by David Goetzl
News Corp. COO Chase Carey caused a stir Monday by suggesting Fox may move away from the traditional broadcast model if the Aereo service … Read the whole story
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by Erik Sass
Newspaper advertising revenues have been dropping steadily for some years now, and the end of 2012 brought no respite for publishers. Total ad revenues … Read the whole story
by Steve McClellan
Tara Comonte, former chief financial officer at Interpublic's McCann Worldgroup, has joined Getty Images as CFO, effective immediately. Comonte was part of the McCann … Read the whole story
by Erik Sass
Print advertising is dwindling at consumer magazines. The Publishers Information Bureau released figures showing total magazine ad pages fell 4.9% from 33,673 in the … Read the whole story
by Laurie Sullivan
RMG Networks, the digital out-of-home media company backed by Kleiner Perkins Caufield & Byers and National Cinemedia, completed its reverse merger Monday. It went … Read the whole story