MediaDailyNews
Wednesday, April 10, 2013
  • Retrans Grows TV Stations' Revenues
    by Wayne Friedman

    BIA/Kelsey expects retrans dollars to grow to nearly 10% of TV stations' overall revenue share by 2017. This would be up from the 6.5% … Read the whole story

  • TiVo Adds Nielsen Data To Measurement System
    by David Goetzl

    TiVo's audience measurement unit TRA has a deal to begin using Nielsen data in limited fashion. While TRA aims to link ad exposure with … Read the whole story

  • De Cecco Taps Block & DeCorso As AOR In U.S.
    by Steve McClellan

    Pasta maker De Cecco has selected Block & DeCorso as its agency of record in the U.S. The total marketing budget on the assignment … Read the whole story

  • Valassis Unveils Geo-Commerce Retail Zones
    by Erik Sass

    Valassis is unveiling new targeting capabilities through Brand.net, with a service called Geo-Commerce Retail Zone, which uses over 100,000 local targeting zones created by … Read the whole story

  • NCAA Slam Dunks Tourney Ratings
    by Wayne Friedman

    The big "NCAA Men's Basketball Championship" game between Louisville and Michigan has gained better overall viewing results versus a year ago. The tournament's TV … Read the whole story

  • Havas Launches Digital Agency Socialistic China
    by Steve McClellan

    Havas is launching a new digital agency in China and has hired industry veteran Brendan Tansey as CEO to run it. The new agency … Read the whole story

  • Few Viewers Use Second-Screen Apps While Watching TV
    by Mark Walsh

    Only a minority of consumers are using specially designed companion apps on laptops, tablets and smartphones while watching TV. While multitasking is pervasive, most … Read the whole story