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by Steve McClellan
Market research firm Experian has consolidated its media planning and buying assignment with Omnicom's OMD after a review. OMD's pitch was led out of … Read the whole story
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by Steve McClellan
Media entrepreneur Pluria Marshall Jr. has launched Integrated Multicultural Media Solutions, a media planning and buying firm that specializes in placing ads that target … Read the whole story
by Wayne Friedman
Worldwide over-the-top video revenue continues its sharp growth -- with Netflix, Hulu, Apple, and Amazon pushing the business. The OTT market is now $8 … Read the whole story
by Wayne Friedman
By one measure, Netflix could equate to being the biggest U.S. cable TV network -- in terms of viewing time per day, per its … Read the whole story
by Erik Sass
ABM, the industry association for business information and media companies, is planning a merger with the Software & Information Industry Association's Content Division, with … Read the whole story
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by David Goetzl
Turner has linked with smartphone marketer HTC on a multiplatform initiative with a comedy short. A sketch starring actor James Van Der Beek will … Read the whole story
by Gavin O'Malley
This weekend's MTV Movie Awards (and its promotional run-up) blur the lines between entertainment and advertising -- as well as traditional and new media … Read the whole story
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by Gavin O'Malley
Millions of consumers are now paying monthly fees for local news content -- and millions are paying to access Yellow Pages listings with reviews. … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
According to a survey by the National Organization for Research at the University of Chicago, among the happiest jobs to hold are clergy, firefighter … Read the whole story