-
by Joe Mandese
Madison Avenue's media market shares continue to restructure. While television still represents the majority of media bought by major agency holding companies, "digital" now … Read the whole story
by Steve McClellan
Omnicom Group reported roughly flat net income for the first quarter of 2013 at $205 million on a 2.8% revenue increase to almost $3.4 … Read the whole story
by Steve McClellan
CEO of McCann Worldgroup confirmed a series of top-level executive shifts, including the promotion of Chris Macdonald to president, McCann New York. Hank Summy, … Read the whole story
-
by Wayne Friedman
Looking to push its rating agenda that includes time-shifting viewing, TVB, the TV station advertising trade group, now says Nielsen's live plus same day … Read the whole story
by Wayne Friedman
Binge-viewing continues to climb among those who are watching TV on their own time schedules through time-shifting devices and video-on-demand services. Some 62% of … Read the whole story
by Erik Sass
Magazine publishers that use the MAZ digital publishing platform are gaining access to more detailed usage data for their apps, including time spent per … Read the whole story
by David Goetzl
A Telemundo online series touted as a branded entertainment vehicle will again feature General Motors backing Chevy via integrations. The Chevys will find their … Read the whole story
-
by Gavin O'Malley
More than ever, marketers are embracing digital channels for brand building and shifting consumer perception. Advertisers project brand ad spending to grow more quickly … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Earlier on the day that someone exploded a couple of bombs in Boston, killing the innocent and maiming scores more, the New York Times … Read the whole story