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by David Goetzl
The upfront concept continues to expand. With the NewFronts moving into year two, Twitter has reached a first upfront deal with Starcom MediaVest Group … Read the whole story
by Steve McClellan
Time Warner Cable has launched a new segment of its $100 million public service campaign to promote learning in the fields of science, technology, … Read the whole story
by Erik Sass
The digital out-of-home marketplace is moving again, with the announcement that RMG Networks has acquired Symon Communications, which sells enterprise digital signage infrastructure, hardware … Read the whole story
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by Wayne Friedman
Major growth at A+E Networks have meant big promotions for its top two executives. Nancy Dubuc, now becomes president and CEO of A+E Networks, … Read the whole story
by Erik Sass
Tecate, the Mexican beer brand owned by Heineken, is targeting Hispanic men in the U.S. with a Spanish-language campaign with the tagline "Es Facil … Read the whole story
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by Wayne Friedman
Wall-to-wall Monday to Friday coverage of the Boston Marathon bombing sent broadcast and cable networks ratings soaring -- with NBC topping all networks on … Read the whole story
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by David Goetzl
Univision's owned-and-operated stations will offer an English-language network as a digital subchannel. Featuring classic movies, getTV will launch this fall from Sony Pictures Television … Read the whole story
by Steve McClellan
Morgans Hotel Group has tapped New York-based digital creative agency Firstborn for digital strategy and content duties across its portfolio of hotel properties. Firstborn … Read the whole story
by Gavin O'Malley
Continuing to build its streaming media strategy, CNBC Digital just unveiled a production studio designed to develop and produce video content for finance-minded viewers. … Read the whole story
COMMENTARY
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You say tomahto, I say tomato. You say catsup, I say ketchup. Within the out-fo-blood prism of "Mad Men," it all comes down to … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
The last upfront presentation I attended was a Nickelodeon breakfast-palooza three or four years ago. I went with my wife, who had a valid … Read the whole story