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by Joe Mandese
In a first-mover play reminiscent of the one it pulled off with TV optimization in the mid-1990s, VivaKi has struck a deal giving all … Read the whole story
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by Joe Mandese, Steve McClellan
Just as planning -- and some buying -- begins in earnest for the 2013-14 upfront advertising season, two top forecasters have issued tepid projections … Read the whole story
by Steve McClellan
Omnicom's OMD is top-ranked in RECMA's just-issued "Compitches 2012" report, which assesses media agency performance in competitive pitches around the world. Interpublic Group's UM … Read the whole story
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by Steve McClellan
WPP reported revenues for the first quarter of more than $3.9 billion, up 4%. The company said its strongest-performing sector was advertising and media … Read the whole story
by Wayne Friedman
Spurred on by big TV sporting events, men ramped up their sports app usage in the first months of this year. There have been … Read the whole story
by Erik Sass
Clear Channel Airports has brought its new airport TV network, ClearVision, to Dallas Love Field Airport, which serves around 8 million travelers per year … Read the whole story
by David Goetzl
Well before the broadcast networks announce their fall lineups, NBC said it will have five returning dramas next season. The group includes two freshman … Read the whole story
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by Wayne Friedman
Through 30 weeks of the season, CBS remains in first place with a 3.0 rating, down just 3% versus last season in the L7 … Read the whole story
by Laurie Sullivan
Havas Media and DG will announce a global cross-media partnership Monday to support the optimization and delivery of ads across TV and online. The … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
In an unexpected display of breathtaking courage, Johnson & Johnson has launched an advertising campaign heroically endorsing love -- hoping to rekindle our love … Read the whole story
COMMENTARY
by
Call it "anti-branded content." Because for no known reason, the British automotive brand Jaguar has come in for some really brutish jabs on "Mad … Read the whole story
COMMENTARY
by Clark Pettit
It's not your father's media business anymore. For a lot of us, it's not ours either - or at least the one that we … Read the whole story