by Steve McClellan
The CW is adding five new dramas to its 2013-14 prime-time schedule, before presenting the new season shows to advertisers at its upfront. Scare-themed … Read the whole story
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by Joe Mandese
In a battle to control the future of the ad industry's currency, Nielsen and comScore each added to their sides this week, with comScore … Read the whole story
by Erik Sass
The Tribune Co. auction took an interesting turn with a liberal activist group's initiative to crowdsource a bid for the newspaper publisher in order … Read the whole story
by Steve McClellan
CW President Mark Pedowitz outlined the TV network's strategy for the coming season. The strategy boils down to a few components, Pedowitz said, including … Read the whole story
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by Steve McClellan
While USA has been the top-rated cable network for seven straight years, "we're not standing still," says Linda Yaccarino, NBCU president of ad sales. … Read the whole story
by Wayne Friedman
When it comes to buying entertainment for ethnic viewers, there is no-one-size-fits-all concept. Still, Nielsen's U.S. Consumer Entertainment Report notes that Asian-Americans are big … Read the whole story
by Erik Sass
The pace of new product launches and re-launches at Atlantic Media is verging on frenetic. Atlantic will launch Defense One, a new media brand … Read the whole story
by David Goetzl
For the first time since its tribute to Johnny Carson 20 years ago, Comedy Central will go dark Sunday, although not quiet. The network … Read the whole story
by Wayne Friedman
A big positive swing for MGM Holdings was seen in its first-quarter earning results, thanks to James Bond and Bilbo Baggins. Revenues more than … Read the whole story
by Gavin O'Malley
Showing just how far Web streaming and mobile technology have evolved, USA Network has declared itself officially platform-agnostic. Each digital touchpoint will now offer … Read the whole story
by David Goetzl
After decades on the network that saw stars from Ashe to Navratilova to Federer win, the U.S. Open is leaving CBS. As part of … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Am I alone in thinking social media is more interruptive than additive to the entertainment experience? Read the whole story