by Steve McClellan
Brian Monahan, managing partner at Interpublic Group's Magna Global, has been named vice president of marketing for Walmart.com. Monahan will lead overall brand strategy … Read the whole story
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by Erik Sass
Overall, business-to-business media revenues are growing due to an upward trend in B2B trade shows which, together with digital advertising, more than offset the … Read the whole story
by Steve McClellan
Maxus North America, part of WPP's GroupM, has appointed Mark Egan chief strategy officer, a new position at the agency. The shop also hired … Read the whole story
by Wayne Friedman
Although low ratings marked its first season, AMC is bringing about a second season of "The Pitch" -- a reality TV show showing ad … Read the whole story
by Wayne Friedman
Officially into TV's summer season, NBC's springtime start "The Voice" continues to lead on the Monday after Memorial Day -- although it is down … Read the whole story
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by Steve McClellan
Omnicom and IPG shareholders voted against proposals from the Office of the Comptroller of New York City to disclose the company's EEOC filings that … Read the whole story
by Erik Sass
After several years of delays, the Los Angeles City Council is preparing to consider a city-wide ban on alcohol advertising on municipal property, which … Read the whole story
by David Goetzl
MTV executive Chris Linn has taken over as president and head of programming at truTV, effectively replacing Marc Juris, who joined the network when … Read the whole story
by Gavin O'Malley
Enticed by higher ad rates and better viewer engagement, BuzzFeed is taking its video strategy to the next level. It is launching a social … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Carrotmob.org, a movement of do-gooders who have genetically modified the consumer boycott with some Groupon DNA, has created consumer "buycotts." Companies are encouraged to … Read the whole story