by Steve McClellan
The ad industry was abuzz Wednesday after UK columnist Stuart Smith wrote a piece reporting that Starcom MediaVest Group CEO Laura Desmond has been … Read the whole story
by Wayne Friedman, David Goetzl
The broadcast upfront market is starting to churn with Fox writing some business, continuing its pattern of moving the week after Memorial Day. Barclays … Read the whole story
by Wayne Friedman
Looking to push the focus to the "primary" screen, Dish Network has started a social media app connected to its Hopper DVR unit. The … Read the whole story
by Wayne Friedman
Discovery Communications estimates some strong advertising revenue results for the upcoming U.S. upfront market -- but perhaps better gains worldwide. Worldwide, Discovery advertising growth … Read the whole story
by Erik Sass
Three times may or may not be a charm for "Newsweek," which could change hands again for the third time in as many years. … Read the whole story
-
by Joe Mandese
Local TV, radio and newspaper Web site ad network operator WorldNow has signed an exclusive three-year agreement with Shareablee to provide "social analytics" to … Read the whole story
by David Goetzl
Hearst has joined a $60 million venture-capital round backing Roku, the company that facilitates online streaming to TV screens. The media company with magazines … Read the whole story
by Erik Sass
U.S. media companies are muscling up with original content to reach the rapidly growing Hispanic audience, including new offerings in key verticals like news, … Read the whole story
by Steve McClellan
Millward Brown, the WPP-owned ad copy tester and brand and media research company, has named Travyn Rhall as global CEO, effective in July. Rhall … Read the whole story