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by Steve McClellan
Growth prospects for U.S. ad spending this year haven't been all that bright, with most forecasters predicting increases in the low single-digit range on … Read the whole story
by Wayne Friedman
Univision is on pace to gain 15% in upfront dollar volume this year, according to media executives, who say that the network has completed … Read the whole story
by Steve McClellan
The law firm Sabharwal & Finkel, which last month lost its libel suit against WPP CEO Martin Sorrell, has appealed the decision in a … Read the whole story
by Erik Sass
Bauer Publishing, the German company behind "In Touch Weekly," is apparently unfazed, as it unveiled plans to launch not one but three new magazines: … Read the whole story
by David Goetzl
Jeff Weber, president of content and advertising sales at AT&T, has left the position. Weber oversaw program negotiations for the U-verse TV service as … Read the whole story
by Wayne Friedman
ABC's game four of the "NBA Finals" between the Miami Heat and the San Antonio Spurs posted nearly identical ratings to the fourth game … Read the whole story
by Wayne Friedman
Worldwide pay TV homes continue to see steady growth -- rising 5% by the end of this year. Global pay TV homes will get … Read the whole story
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by David Goetzl
Second-screening remains slow out of the gate for sports viewers, according to new research. Results show that in the past two years only 4% … Read the whole story
by Karlene Lukovitz
Kraft Foods Group has announced plans to create two new stand-alone business units: Meals and Desserts, and Enhancers and Snack Nuts. Creating the new … Read the whole story
COMMENTARY
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The big daddy of all advertising award shows, the Cannes Lions International Festival of Creativity, kicks off on June 15. But this season, alongside … Read the whole story
COMMENTARY
by Albert Lai
Advertisers need to capitalize on the revenue potential that dual screen will bring. For marketers, dual-screen advertising opens the door to creative that is … Read the whole story