by Wayne Friedman
Following most of the broadcast upfront deal-making, many cable networks are doing upfront pacts in earnest -- with price increases similar to those of … Read the whole story
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by Joe Mandese
Digital out-of-home media, including place-based video networks, are one of the fastest-growing sectors of the so-called "Digital and Alternative Media" (DAM) marketplaces, according to … Read the whole story
by Steve McClellan
Omnicom's OMD Worldwide was the most medaled media network at the Cannes ad festival this year, winning a total of 10 Media Lions (2 … Read the whole story
by Steve McClellan
General Motors and the Oscars telecast are back in business. The carmaker is returning to the Oscars after negotiating a new five-year deal to … Read the whole story
by Wayne Friedman
Music and entertainment app Shazam has started a new service to measure the impact and effectiveness of TV campaigns. Shazam says it combines third-party … Read the whole story
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by David Goetzl
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving data warehousing and cross-platform measurement. The RFP looks … Read the whole story
by Erik Sass
Reflecting the growing size and importance of the U.S. Hispanic market, TV broadcasters have been moving to increase their original content offerings in recent … Read the whole story
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by David Goetzl
The past two Super Bowls have been streamed free online, but Fox may offer a type of paywall come February. The network is considering … Read the whole story
by Steve McClellan
The Barbarian Group has won the Lions Grand Prix Award for Innovation, a new award category that was issued for the first time at … Read the whole story
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by Steve McClellan
The pace of ad spending in the UK is picking up. Measured media expenditures in the region are expected to climb more than 3% … Read the whole story